Wednesday December 1, 2021
10:00 Welcome: Andy Hamblin | Chief Revenue Officer | LDSK
10.15 Keynote: Jean-Christophe Conti | CEO | VIOOH
10:45 How Does AdTECH Enable a DSP To Bring in Incremental Revenue
Panel Discussion Chaired by Marvin Vacquier-Droop | Founder | Masters of Digital featuring:
Diederick Ubels | Sage & Archer | CEO
Hussein Khader | CEO | theneuron.com
Alice Beecroft | Senior Director, International DSP Client Partnerships | Yahoo
11.30 ‘And Now For Something Completely Different’
A short introduction to IAB OpenDirect and how it’s being used in UK and USA OOH markets.
Tim Harvey | Founder | Knitting Media
12:00 DOOH Smashing it with DTC Brands, The Ultimate A/B Test in Iceland
Vésteinn Gauti Hauksson | CEO | Billboard Iceland
13:30 A Call to Arms for Programmatic DOOH
Nigel Clarkson | Global Chief Revenue Officer | Hivestack
In what has been a challenging year for all, the OOH industry has demonstrated its ability to innovate and has undergone significant transformation brought about by the increased adoption of programmatic technology. In this session, Nigel Clarkson, Global Chief Revenue Officer at Hivestack, the world’s leading independent, full-stack marketing technology company will reveal how European AdTech is poised for explosive growth in 2022 and if you want to be part of it, what you have to do to succeed.
14:15 How insufficient branding can ruin your campaign!
Jelmer Wit | Client Consultant | Validators
Contrary to what many marketers think, 99.9% of the time people do not care about brands. So how do you still conquer that scarce and much sought-after spot in consumers’ brain? Celebrities, slogans and logos can help, but how to use them effectively? In addition to more and less successful examples, we use deepfake- and neurotechniques to unravel branding effects. Doing so, we help you to get the most out of your campaign!
15:00 Dynamic Optimization, Yield Management and Manual / Programmatic Audience Sales
Keni Bernadin | CEO | LDSK in conversation with Jeremy Noya | Digital IT Manager | Exterion Media NL
15:45 Closing Keynote: Michael Provenzano | CEO & Co-Founder | Vistar Media
The Big Shift – Can We Capitalize?
Over the course of the past two years, brands have changed their thinking about media investments, and disruptions in the media landscape have unlocked budgets to flow freely. The pandemic disrupted all planned spending patterns; linear TV dollars are up in the air, and CTV doesn’t provide enough to capture them all; iOS has dramatically impacted Facebook advertising’s performance. There is a massive amount of advertising money shifting – so how can ad tech help the OOH industry capitalize? Programmatic technology is driving adoption now because of the flexibility, but that won’t be enough to secure long-term brand dollar investment.
16:30 Closing Remarks: Andy Hamblin | Chief Revenue Officer | LDSK