AdTECH: OOH – Europe is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Join the region’s experts as they discuss, analyse and dissect everything you need to know about AdTECH, Out of Home and Programmatic DOOH.

Hear how AdTECH is influencing the future of advertising and how it can benefit you.



 The Netherlands Government recently introduced new regulations for entry into the country and some simple measures to ensure the safety of attendees at events such as conferences.
For a comprehensive summary, check our COVID-19 Page.



Wednesday December 1, 2021


10:00 Welcome: Andy Hamblin | Chief Revenue Officer | LDSK

10.15 Keynote:  Jean-Christophe Conti | CEO | VIOOH  

10:45 How Does AdTECH Enable a DSP To Bring in Incremental Revenue
Panel Discussion Chaired by Marvin Vacquier-Droop | Founder | Masters of Digital featuring:
Diederick Ubels | Sage & Archer | CEO
Hussein Khader | CEO | theneuron.com
Alice Beecroft | Senior Director, International DSP Client Partnerships | Yahoo

11.30 ‘And Now For Something Completely Different’
A short introduction to IAB OpenDirect and how it’s being used in UK and USA OOH markets.
Tim Harvey | Founder | Knitting Media

12:00 DOOH Smashing it with DTC Brands, The Ultimate A/B Test in Iceland
Vésteinn Gauti Hauksson | CEO | Billboard Iceland

12:30 LUNCH

13:30 A Call to Arms for Programmatic DOOH
Nigel Clarkson | Global Chief Revenue Officer | Hivestack

In what has been a challenging year for all, the OOH industry has demonstrated its ability to innovate and has undergone significant transformation brought about by the increased adoption of programmatic technology. In this session, Nigel Clarkson, Global Chief Revenue Officer at Hivestack, the world’s leading independent, full-stack marketing technology company will reveal how European AdTech is poised for explosive growth in 2022 and if you want to be part of it, what you have to do to succeed.


14:15 How insufficient branding can ruin your campaign!
Jelmer Wit | Client Consultant | Validators

Contrary to what many marketers think, 99.9% of the time people do not care about brands. So how do you still conquer that scarce and much sought-after spot in consumers’ brain? Celebrities, slogans and logos can help, but how to use them effectively? In addition to more and less successful examples, we use deepfake- and neurotechniques to unravel branding effects. Doing so, we help you to get the most out of your campaign!

15:00  Dynamic Optimization, Yield Management and Manual / Programmatic Audience Sales
Keni Bernadin | CEO | LDSK in conversation with Jeremy Noya | Digital IT Manager | Exterion Media NL   

15:45 Closing Keynote: Michael Provenzano | CEO & Co-Founder | Vistar Media

The Big Shift – Can We Capitalize?
Over the course of the past two years, brands have changed their thinking about media investments, and disruptions in the media landscape have unlocked budgets to flow freely. The pandemic disrupted all planned spending patterns; linear TV dollars are up in the air, and CTV doesn’t provide enough to capture them all; iOS has dramatically impacted Facebook advertising’s performance. There is a massive amount of advertising money shifting – so how can ad tech help the OOH industry capitalize? Programmatic technology is driving adoption now because of the flexibility, but that won’t be enough to secure long-term brand dollar investment.

16:30 Closing Remarks:  Andy Hamblin | Chief Revenue Officer | LDSK



the muhammad

B.1 Amsterdam
Johan Huizingalaan 763a
1066 JS Amsterdam


Amsterdam is full of reasonably priced cosy hotels.

There are three within easy distance:

Dutch Design Hotel Artemis is a modern style hotel and is a 4 minute walk

Corendon Vitality Hotel has a spa and is a 15 minute walk

Mercure Hotel Amsterdam West is a 4-Star hotel and a 4 minute drive