WEDNESDAY DECEMBER 1, 2021

AdTECH: OOH – Europe is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Join the region’s experts as they discuss, analyse and dissect everything you need to know about AdTECH, Out of Home and Programmatic DOOH.

Hear how AdTECH is influencing the future of advertising and how it can benefit you.

COVID-19

The Netherlands Government recently introduced new regulations for entry into the country and some simple measures to ensure the safety of attendees at events such as conferences.
For a comprehensive summary, check our COVID-19 Page.

AGENDA

Wednesday December 1, 2021

09:30 REGISTRATION

10:00 Welcome: Andy Hamblin | Chief Revenue Officer | LDSK

10.15 Keynote: Jean-Christophe Conti | CEO | VIOOH

11.30 ‘And Now For Something Completely Different’
A short introduction to IAB OpenDirect and how it’s being used in UK and USA OOH markets.
Tim Harvey | Founder | Knitting Media

12:00 DOOH Smashing it with DTC Brands, The Ultimate A/B Test in Iceland
Vésteinn Gauti Hauksson | CEO | Billboard Iceland

12:30 LUNCH

13:30 A Call to Arms for Programmatic DOOH
Nigel Clarkson | Global Chief Revenue Officer | Hivestack

In what has been a challenging year for all, the OOH industry has demonstrated its ability to innovate and has undergone significant transformation brought about by the increased adoption of programmatic technology. In this session, Nigel Clarkson, Global Chief Revenue Officer at Hivestack, the world’s leading independent, full-stack marketing technology company will reveal how European AdTech is poised for explosive growth in 2022 and if you want to be part of it, what you have to do to succeed.

14:15 How insufficient branding can ruin your campaign!
Jelmer Wit | Client Consultant | Validators

Contrary to what many marketers think, 99.9% of the time people do not care about brands. So how do you still conquer that scarce and much sought-after spot in consumers’ brain? Celebrities, slogans and logos can help, but how to use them effectively? In addition to more and less successful examples, we use deepfake- and neurotechniques to unravel branding effects. Doing so, we help you to get the most out of your campaign!

15:00 Dynamic Optimization, Yield Management and Manual / Programmatic Audience Sales
Keni Bernadin | CEO | LDSK in conversation with Jeremy Noya | Digital IT Manager | Exterion Media NL

15:45 Closing Remarks: Andy Hamblin | Chief Revenue Officer | LDSK