Franck Vidal | APAC Director | Adcity at Havas Media

Franck started his career in OOH in 2005 with JCDecaux UK and spent 4 years with JCDecaux France and JCDecaux Thailand in sales and business development roles before joining agency side.​

Moving to Singapore in 2011 for Kinetic Worldwide (GroupM OOH arm) as Asia-Pacific Account Director, Franck handled regional accounts such ABB, Accenture, Citibank, Bloomberg, Marriott Hotels, Remy Cointreau as well as IBM for Africa continent.​

Franck then joined Havas (part of Vivendi) in August 2015 to set up Adcity, location marketing specialist, in Singapore, Hong Kong and Philippines before getting promoted to APAC Director position in January 2019.​

Franck and his team have implemented award winning campaigns across Asia-Pacific (The Crown and Lost in space (Netflix), NBA, AXA, Swarovski…) and have actively contributed to new products’ launch (“mOOHbile” with Moda Operandi, Taxis’ wifi with NETS, pDOOH with FairePrice Finest).